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SalesX und Innovation

Der Podcast entstand auf Basis vieler privater Diskussionen. Das Thema Geschäftsmodellentwicklung und Innovationsmanagement hat im letzten Jahrzehnt eine enorme Aufmerksamkeit erfahren. Zahlreiche Modelle, Frameworks und Ansätze wurden entwickelt. Viele Initiativen wurden lanciert, um es Start-Ups zu ermöglichen erfolgreich zu sein. Konzerne haben grosse Beträge u.a. in IoT, Automatisierung und Datenmanagement investiert, um sich auch in Zukunft erfolgreich differenzieren zu können. Dabei bleibt der Vertrieb meist immer auf der Strecke. Der Podcast SalesX und Innovation möchte hier eine Brücke bauen

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Episode 1: Was ist der Unterschied zwischen Bedürfnisse und Jobs to be done und warum sind beide Modelle für den Vertrieb wichtig.

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Episode 1: Was ist der Unterschied zwischen Bedürfnisse und Jobs to be done und warum sind beide Modelle für den Vertrieb wichtig.