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SalesX und Innovation

Der Podcast entstand auf Basis vieler privater Diskussionen. Das Thema Geschäftsmodellentwicklung und Innovationsmanagement hat im letzten Jahrzehnt eine enorme Aufmerksamkeit erfahren. Zahlreiche Modelle, Frameworks und Ansätze wurden entwickelt. Viele Initiativen wurden lanciert, um es Start-Ups zu ermöglichen erfolgreich zu sein. Konzerne haben grosse Beträge u.a. in IoT, Automatisierung und Datenmanagement investiert, um sich auch in Zukunft erfolgreich differenzieren zu können. Dabei bleibt der Vertrieb meist immer auf der Strecke. Der Podcast SalesX und Innovation möchte hier eine Brücke bauen

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Jörg spricht mit Michele Savino, Business Analyst Marketing & Digital Interaction at Swisscom AG | Enterprise Customers, über Erfolgsfaktoren und Herausforderungen beim Einsatz von Co-Creation im Vertrieb. Was gilt es bei Co-Creation im Vertrieb zu beachten, um erfolgreich zu sein? Wertvolle Erkenntnisse, wie immer aus der Sendeanstalt Beromünster.

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Episode 21: Co-Creation Lab der Swisscom

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