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SalesX und Innovation

Der Podcast entstand auf Basis vieler privater Diskussionen. Das Thema Geschäftsmodellentwicklung und Innovationsmanagement hat im letzten Jahrzehnt eine enorme Aufmerksamkeit erfahren. Zahlreiche Modelle, Frameworks und Ansätze wurden entwickelt. Viele Initiativen wurden lanciert, um es Start-Ups zu ermöglichen erfolgreich zu sein. Konzerne haben grosse Beträge u.a. in IoT, Automatisierung und Datenmanagement investiert, um sich auch in Zukunft erfolgreich differenzieren zu können. Dabei bleibt der Vertrieb meist immer auf der Strecke. Der Podcast SalesX und Innovation möchte hier eine Brücke bauen

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Salestegy ist das neue Buch von Jan Wieseke. Es verbindet die Themen Strategie und Vertrieb. Dabei wird der Solution-Verkauf ins Zentrum gestellt, um aus den Death Valleys zu den Green Hills zu gelangen. Wie sind diese wertvollen Empfehlungen für den modernen Vertrieb einzuordnen? Wertvolle Erkenntnisse, wie immer aus der Sendeanstalt Beromünster.

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Episode 25: Buchbesprechung - Salestegy

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