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SalesX und Innovation

Der Podcast entstand auf Basis vieler privater Diskussionen. Das Thema Geschäftsmodellentwicklung und Innovationsmanagement hat im letzten Jahrzehnt eine enorme Aufmerksamkeit erfahren. Zahlreiche Modelle, Frameworks und Ansätze wurden entwickelt. Viele Initiativen wurden lanciert, um es Start-Ups zu ermöglichen erfolgreich zu sein. Konzerne haben grosse Beträge u.a. in IoT, Automatisierung und Datenmanagement investiert, um sich auch in Zukunft erfolgreich differenzieren zu können. Dabei bleibt der Vertrieb meist immer auf der Strecke. Der Podcast SalesX und Innovation möchte hier eine Brücke bauen

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Die Value Proposition steht für den Kern des Angebots eines Unternehmens. Welcher Prozess ist ideal, um eine Value Proposition zu entwickeln und wie steht die Value Proposition im Verhältnis zu den anderen Bausteinen eines Geschäftsmodell? Wertvolle Erkenntnisse, wie immer aus der Sendeanstalt Beromünster.

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Episode 26: Value Proposition Design

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