{"store":{"baseInfo":{"podcastTitle":"SalesX und Innovation","slug":"salesx-und-innovation","podcastDescription":"SalesX und Innovation ist der Podcast zu den neusten Entwicklungen im Vertrieb und Innovationsmanagement. Jörg Staudacher und Patrick Stähler stellen Modelle, Ansätze und Erfahrungen aus der Praxis vor und beleuchten aktuelle Fragestellungen aus der Vertriebs- und Innovationsperspektive. SalesX und Innovation ist der wöchentliche Gedankenaustausch zweier Menschen, die sich persönlich zugetan, aber nicht immer einer Meinung sind. Immer Freitags, überall wo es Podcasts gibt.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3_1200x628.jpg?s=5140ff500f50e08dd07bd999a6825a7b&e=jpg","podcastUrl":"https://salesx-und-innovation.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/salesx-und-innovation/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-9jtdp-f3a8ec","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":31,"gmtAdjustment":"GMT+01:00","useDaylightTime":1,"value":1,"text":"(GMT+01:00) Amsterdam, Berlin, Bern, Rome, Stockholm, Vienna","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":92,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Jörg Staudacher und Patrick Stähler","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-9jtdp-f3a8ec-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/salesx-und-innovation/id1659615541","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fsalesx-und-innovation.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15968492%26podcastIdTag%3D9jtdp&dfl=https%3A%2F%2Fsalesx-und-innovation.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6dajffVsSHTOWyi1wPNvVx","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/1337ab8b-d123-4bc3-9e03-8964aa52c2a4","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/109822475","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3455687","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/37XgRMiMoSJx","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-6jOgMwIzDun3","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"CustomersX GmbH"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentImageText-1","val":{"ComponentFontColor":"#000000","ComponentBackgroundColor":"#f2f2f2","ComponentImage":"https://mcdn.podbean.com/mf/web/jvpwyc/Podcast_SalesX_und_Innovation_CustomersX.jpg","ComponentContent":"

SalesX und Innovation

Der Podcast entstand auf Basis vieler privater Diskussionen. Das Thema Geschäftsmodellentwicklung und Innovationsmanagement hat im letzten Jahrzehnt eine enorme Aufmerksamkeit erfahren. Zahlreiche Modelle, Frameworks und Ansätze wurden entwickelt. Viele Initiativen wurden lanciert, um es Start-Ups zu ermöglichen erfolgreich zu sein. Konzerne haben grosse Beträge u.a. in IoT, Automatisierung und Datenmanagement investiert, um sich auch in Zukunft erfolgreich differenzieren zu können. Dabei bleibt der Vertrieb meist immer auf der Strecke. Der Podcast SalesX und Innovation möchte hier eine Brücke bauen

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=G-7NYMC2KTQH","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'G-7NYMC2KTQH',{'allow_enhanced_conversions':true});\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://salesx-und-innovation.podbean.com","apiCommonParams":{"t":"6742abe4","clientSignature":"2c2f77dc94d4a56246640dc2cd537997","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb21732055-hj92e","episode":{"id":"pb21732055","idTag":"hj92e","title":"Episode 33: Direct to consumer (D2C)","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3_1200x628.jpg?s=5140ff500f50e08dd07bd999a6825a7b&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3.jpg","previewContent":null,"content":"

Immer mehr Hersteller überlegen, ob sie direkt an die Endkunden vertreiben, oder nach wie vor auf den Handel als Partner setzen sollen? Dient das Beispiel Rolex und Bucherer als Vorlage für solche Entscheidungen? Was sind die zentralen Treiber für eine D2C-Strategie? Wertvolle Erkenntnisse, wie immer aus der Sendeanstalt Beromünster.

","publishTimestamp":1695977518,"duration":2980,"mediaUrl":"https://mcdn.podbean.com/mf/web/4n4fgx/Episode-33.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-hj92e-14b9ad7","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-hj92e-14b9ad7","transcriptUrl":null,"permalink":"/e/episode-33-direct-to-consumer-d2c/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB14B9AD7HJ92E","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":102,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-hj92e-14b9ad7","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb21732055","idTag":"hj92e","title":"Episode 33: Direct to consumer (D2C)","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3_1200x628.jpg?s=5140ff500f50e08dd07bd999a6825a7b&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15968492/32652840-1675086644459-e0aef31afe4a3.jpg","previewContent":null,"content":"

Episode 33: Direct to consumer (D2C)

Comments (0)